There have been and will be much more eloquent (and rage filled) responses to this video, but for now I just want to add my voice to the dumbfounded chorus of scientists who woke up to this insanity this morning:
It's like the only way to correct the stereotype of science being done by old guys in white lab coats with bad hair is to yank the pendulum so far in the other direction and imply that science can also be done by preteens dressed like streetwalkers. Nay, not only can, but is!
Now while I have an admittedly large obsession with fashion, and shoes in particular, it's not representative of how most women dress for work. So why the hell should is it being touted as the new uniform for science?
The real shame is that this flashy (and hideous) video is now the public face for what seems to be a worthwhile, and even well-produced in places, campaign by the European Union to encourage more girls to go into science. There are currently twelve profiles of real women scientists at various stages in their career that are worth watching with any clever young girls you know. Just hit the stop button before the catch phrase/website address gets written in lipstick across the screen at the end of each one.
For me the most important take away is that there exists a spectrum of not only women, but people, in science. There is no mold. It's not a "guy thing," but it's not a "girl thing" either. Anyone with the passion, motivation, and dedication can become a scientist. I called my (neglected as of late) blog "Newtonianism for the Ladies" not because science needs to be dumbed down or spoon fed to women, but after a book by the same title written in 1737 by Francesco Algarotti. Algarotti wrote the book to help spread Newton's ideas on the nature of light and optics to women of the upper class who were only beginning to be educated. The book was also one of the main channels through which Newtonianism reached the general public in continental Europe.
And yet in the intervening centuries, we've gone from "science for all" to "science: it's a girl thing." And instead of science trying to attract girls, we've got girls trying to attract science like it's some kind of horny john. The defense that this video is just a teaser for the "real" campaign on the subsequent pages of the website (some of which aren't even up yet) is laughable. Based on the logo alone, it's clear that they are digging in their 4" heels on this approach. Which is just so damn frustrating when good intentions and good materials are likely to get lost in the backlash.
Just so we're clear, I have nothing against 4" heels. In fact, I own several pairs myself. One of my favorite moments as a teacher was when I taught a summer course on astronomy for 14 and 15 year olds in Cambridge, England. A total of nine students enrolled in my class, eight of them girls(!). I often wore heels to class because I enjoy fashion (see above) and I liked having the opportunity to challenge the scientist stereotype these students grew up with. One day I even brought in a girlfriend, and fellow astrophysicist, to guest lecture and we purposely both wore our new Pucci shoes from the British summer sales (it was a very good sale). On the last day of class, I handed out cardboard telescope kits and once assembled, my students turned their new tools into "yearbooks" by having everyone sign everyone else's.
This is what one of the female student's wrote on mine:
Transcription: "Summer, you are the coolest astrophysicist I know and the one with the best footwear by far, you'll so be my geru [sic] on my quest to be a rocket scientist with great shoes. I had such a blast in astronomy. DON'T CHANGE ANYTHING, it was perfect! Love, Caroline"
I love the spot I occupy on the scientist spectrum, and I know plenty of scientists who love their spots on the spectrum too. What I don't love is when people take one slice of a spectrum as representative of the whole. I would never assume my fellow scientists walked, talked, and dressed the same as me; that is an affront to an observer like me. In astronomy, you learn that if you look at an object in only one wavelength, you're ignoring any radiation it's emitting at other wavelengths and consequently, you're not seeing the whole picture. Without multi-wavelength astronomy (combining observations at more than one wavelength), we would only know a fraction of what we know about the Universe today. I think that's the message we should be sending to girls about science: each scientist is just a fraction of what you can be if you want to pursue science. That message is already out there in some form or another with the "I am Science" and "This is What a Scientist Looks Like" movements, but it would be really great to see it given a bigger platform with lots of resources to reach girls far and wide.
I'm looking at you, EU.








